Typography

Kinetic Typography

Part 1

Task four, within the portfolio project focuses around kinetic typography. We had to produce a sequence of twenty seconds or longer which consisted of kinetic typography. This sequence further had to be accompanied by a soundtrack featuring voice. Being an existing piece of media, we were given an extract from the film ‘Wolf Of Wall Street’. I did however feel that this dialogue lacked any creativity or meaning, so instead focus my sequence around a speech from the film ‘Coach Carter’.

As have little experience and knowledge of kinetic typography in the past, I thought it would be important to research the topic and see what it’s all about. Kinetic typography can be seen as a form of animation, it involves the combination of motion and text with the possible of adding of speech or music. As the briefs states, we should aim to include audio in our sequence. I hereby though it would be best to look at examples online to give me a better grasp on what I am to produce, it was when doing this that I came across a website with great examples, link found here: http://www.cssdesignawards.com/articles/10-very-inspiring-examples-of-kinetic-typography/32/. As the examples show, you have endless possibilities when coming to displaying the words onto the screen. It also shows just how creative you can when combining the text with speech or music.  This website gave me great inspiration when coming to produce my own typography.



Part 2

The sequence of Coach Carter carries along with it many meanings from fear, passion and the truth. It was because of this that I decided to add aspects to the animation that embodied the sequence, and the meanings. One of these aspects was to have the majority of the video in black and white. It would have been very easy to make the sequence more vibrant by using bright colours. This type of approach may work when using audio like The Wolf Of Wall Street but when using Coach Carter the effect of black and white is far more suited to the mood. The use of black and white further adds a continuity throughout animation, adding a constant flow through each composition. I did however at times feel it was appropriate to stray away from the use of black and white. Certain words within the speech, such as enlightened and liberated have far too much meaning to be displayed in black and white. As a result of this I changed these type of words into yellow, therefore giving them more meaning and importance when shown among other words.

The biggest constraint when producing this sequence was my knowledge and skills of Adobe After Effects. When it came to transforming text onto the composition I feel I was limited with the basics of positioning, scale and opacity. One of the main points to kinetic typography is add another aesthetic layer to the audio and text. This would have been far more achievable with a wider skill range. It is important though to create a form of continuity between the texts movement. The use of the same effects a few times can create a solid link between sentences, but to many effects will result in an unprofessional finish. I did however find that tutorials online and pure trial and error gave me the required skills to produce a high quality sequence.



Part 3

From this task, I have gained the passion and skills to create further kinetic typography sequences. Although I am pleased with my project, I would love to improve on it in the future, perhaps looking at a similar style to Steven Hubac on YouTube, link found here: https://www.youtube.com/watch?v=lV02AHc25c8. I am also keen to produce a piece that evolves around music, possibly using ‘Yeah Yeah’ by Will Moon, can be found here: https://www.youtube.com/watch?v=GaWXA5e0YTQ. This would not only be a huge challenge but would be very rewarding as the typography possibilities are endless.

Overall this task may have been very time-consuming, but also extremely enjoyable. I will hopefully gather more knowledge from After Effects and learn from my triumphs and mistakes and possibly produce an ever higher quality animation.

References

Hubac, S. (2014). Inspirational quote from Coach Carter- Our deepest fear. [online] YouTube. Available at: https://www.youtube.com/watch?v=lV02AHc25c8 [Accessed 4 Nov. 2014].

Moon, W. (2014). Willy Moon – Yeah Yeah. [online] YouTube. Available at: https://www.youtube.com/watch?v=GaWXA5e0YTQ [Accessed 4 Nov. 2014].

Cssdesignawards.com, (2014). 10 Very Inspiring Examples Of Kinetic Typography. [online] Available at: http://www.cssdesignawards.com/articles/10-very-inspiring-examples-of-kinetic-typography/32/ [Accessed 4 Nov. 2014].