Development and Realisation

Development and Realisation – Peer Assessment / Evaluation

Throughout the final week of editing I found it very useful to get people’s advice on certain aspects of my poster. In a certain way I tried to approach it like market research and audiences likes and dislikes because in a professional working environment its the audiences opinion that really matters. In actual fact it proved more helpful than first realised as certain features to the poster were effected by other people’s opinions.

Screen Shot 2015-01-08 at 11.54.35The first aspect of the poster I sought advice on was the darker fraction of the donut. I firstly wasn’t sure whether to have the separate piece positioned away from the rest of donut and secondly whether the sides should straight or have a jagged edge. Regarding the positioning it was a unanimous decision. With most percentages be rather small, audiences found it easier to understand and locate when separated. I totally understood and agreed with this feedback and hereby decided to go ahead with it. Feedback on the style of the separated side of the donut was far more mixed. Many said a jagged edge would create a more realistic donut and also match the other side, whereas another opinion suggested keeping it straight to make it look more like a percentage. I personally though the second option was more appropriate as I want the percentage clear to read.

Screen Shot 2015-01-11 at 15.51.27Another aspect of the poster I sought opinions on was the positioning of the percentage numbers. There were two options, the first as shown in the image below and the second to have the numbers placed around the donut. I personally want to stay with the numbers placed in the box and therefore was very thankful when feedback suggested the same option. When positioning the numbers around the donut, it did look good but resulted in having a blank space under the county’s name. One of the main reason for staying with the box was it stuck with the menu and Dunkin Donuts theme, which is something I tried to accomplish throughout the poster.

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Development and Realisation – Final Edit

Heading into the final week of this project I can now start to add the finishing touches to my poster. Having decided to carry on with the menu idea it was clear that this was my strongest idea but it just needed some fine tuning.

Screen Shot 2015-01-06 at 11.52.45As is clear in the two images there was still some changes to be made to the poster to get it up to scratch. The major aspect that still had to be achieved was making the donuts look more realistic. Being the focal images in my poster this was extremely important to get correct and there were a few ways in which I did this. The two more simpler visual effects added were the sprinkles and the crumbs, even though small features they do achieve a more aesthetically pleasing flat graphic. The two more prominent features can be seen through the icing and the rough edges to the donuts. The improvement on the icing and the adding of colour creates an individuality between each donut and is the major aspect to knowing its a donut. The rough edges to the donuts finishes it off. It creates a clear separation between just a pie chart with colour and a donut. There were also some final improvements that really added a professional look, such as the fade in the background colour and the Dunkin Donuts logo in the background.

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Development and Realisation – Edit

After finishing all my research and design plans I can now start to design and edit the poster within Illustrator. Even with all the compiled pre production work complete, I still found myself creating many designs as I couldn’t find an end result that I was pleased with. Screen Shot 2014-12-14 at 12.37.38One of the first designs I looked to create was a very simplistic style. The inspiration came from a previously posted infographic about ‘how corrupt is your country?’. The infographic involved simple circles and various colours to portray the statistic, a very easy and quick style to understand, an effect that I wish to convey in my infographic. The main problem found when creating my infographic is that it almost comes across as boring.

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Screen Shot 2014-12-17 at 18.39.47Finally I decided to look back on an old idea of using a menu as the layout. Having a style such as this one has many advantages, from being organised, easy to read and very relatable to customers. This style also plays on the effect of size differential, the eye movement across the page from left to right creates a clear increase in size from the thinner to fatter countries. Overall I am pleased with this design and look to take it further, other aspects to add will be the sprinkles on the donuts and changing the individual donut percentages.

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Dunkin Donuts Latest - Menu 2012



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Development and Realisation – Design Plans 3

Heading towards the Christmas break its time to start deciding of some solid designs that could be used in the final piece. From research and inspiration found I feel there’s a couple of designs that I can work on during the coming week.

One of the most effective inspiration was the image below. I feel the shelves within the viewing glass could be a great way of integrating the donuts onto the poster. This style is further useful in how audiences will immediately engage with the donut style. It can also be effective in how the shelves fill the whole page, leaving no empty white space and therefore giving more for the audience to look at.

Donut Glass shelves

2014-12-07 19.25.29My most favourite design can be seen in the sketch below. One of the more effective aspects to this piece is its simplicity. With the use of the flags and larger donuts, the poster topic can be understood quickly. There is also a progression from the left to right showing the increase in the donut size. This left to right increase has a simple effect of making the difference between the donuts even bigger. If an audience were to see this at quick glance, they would immediately think the USA is massively fatter than France.

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Food Infographic 16Another idea that has real potential is that of using a layout similar to a menu. One of the main advantages being that if I were to use to a layout such as the image below, then the poster itself will becoming instantly recognisable. Using the fast food of donuts and also their menu layout will create a very strong theme. This strong theme will therefore lend itself very well to my idea of having the poster inserted within packaging. The layout of menus further carry an advantage of having a clear structure. Through the use of the lines dividing up the page it creates a very easy to understand image.


Dunkin Donuts Latest - Menu 2012There are also a couple of other ideas that I haven’t looked fully into. The first involving the use of the Lard Lad donut man holding up the globe. From the globe you would then zoom into certain countries and see their percentage portrayed through a donut, similar to other designs. My second idea uses the classic donut boxes well-known from Dunkin Donuts. The most appropriate part of this idea being how it links directly into my theme of Dunkin Donuts.




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Development and Realisation – Research 3 / Design 2

As discussed in recent post I have been looking at particular data sets, from Europe to the fattest and thinnest countries. In this weeks seminar though I was instructed that I don’t have to use a data set, but possibly pick my own countries. This approach may prove to be very useful as I keep finding issue with certain other data sets.

Just as with the European data set I have found an issue with the fattest and thinnest countries data set. As shown in the design below the concept works of having the size differential, but its the countries used that don’t link with the theme of donuts. Countries such Cook Islands and Palau have no correlation with donuts, which are known more within the western world. Furthermore these types of countries aren’t the most well-known, hereby finding it harder for any audience to connect to the statistic.
2014-12-07 14.01.46It was from this that I decided to pick my own countries. I’ve picked 15 countries for now but may narrow this down when it comes to the design stage. Using this approach achieves best of both worlds, a variety in percentages and well-known, relatable countries.

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Development and Realisation – Design Plans

With my poster topic decided on I can now start to really focus on some design plans. As discussed in my last few blogs I am focusing my graphics and style around donuts. Talking with my seminar leader, she seemed to think this was a strong idea with a lot of potential. As a result of this, I decided to look further into the idea and how it might look when made into a flat graphic.

As is displayed in the image below, I will be able to portray many types of donut through flat graphics, something that I will try as it adds more interest in the poster. Further more I will be able to play around with my colour plat through the use of the frosting on the donut.

Donut flat graphic types

IMG_0433My next step was to start designing my own donuts, the advantages of this being that I will be able to link them to the obesity topic. As you can see in the image above, it was a case of doing simple sketches that I might be able to take further. This was particularly useful as I found out what will work best.

Screen Shot 2014-12-02 at 10.33.20The natural progression within pre-production made me begin my donut design within Illustrator. The advantage of this is seeing my ideas and plans come to life. As an idea I wasn’t one hundred percent fixed on having the flag as the frosting, but now seeing it I realise it’s a really simple but effective way of portraying each country.

Screen Shot 2014-12-02 at 11.00.20I have also used this example to show my idea of the thinnest countries within the fattest countries. I feel this could possibly be a great way of displayed the huge difference in the percentages between the fattest and thinnest countries. As my seminar leader discussed, it adds the effect of making the fatter donut even larger and thinner donut even smaller. It is also worth adding that these first drafts will be more defined in the future, being new to Illustrator and vectors I’m still find it hard to produce professional looking objects. Other aspects may be added to my flat graphics to make it look more realistic, such as sugar or a glaze.

I also started doing an early draft of the overall design of the poster. When sitting down with my seminar leader this proved to be useful as we could rule out aspects that wont work. Aspects such as the ‘stop obesity’ title come across as to literal, in replace could possibly be ‘don’t donut’.
IMG_0432Throughout this process I am always looking at examples that may give me inspirations towards my poster. In our seminar we looked at colour pallets, the infographic below being a great example of possible colours that I may use. The more appropriate aspects to these colours is how they link to colour scheme found in Dunkin Donuts. When people see these colours they will automatically be drawn to the poster as they recognise the colours.

Donut IG 1

dunkin donuts color palette



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Development and Realisation – Illustrator

In the past few weeks we have been introduced to Illustrator and Inkscape, both possible programmes we may use to produce our poster. In this weeks workshop we were shown how to use the pen and trace tool to transform a raster image into a vector image in Illustrator. One of the tasks we were given was to change certain aspects within the Starbucks logo. The process itself was relatively easy, by using the pen tool I was able to outline certain parts of mermaid and later use the anchor paint tool to fit these outlines into the curves. As you can see in the two examples below, once I had outlined one side of the logo I could simply flip the outlines to fit the opposite side. These shortcuts that we are experimenting with now, will prove to be very useful when coming to designing our posters.
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Screen Shot 2014-11-27 at 11.53.18Once all the outlining was complete I was able to experiment with the logo as I had control of all aspects within the logo. If I wanted to change the shape or colours of the mermaids eyes I easily could have done so. Instead I went for a far simpler approach, by changing the background to pink I have almost created a breast cancer awareness logo.

Screen Shot 2014-11-27 at 11.59.10 (1)The techniques gained in this workshop will proved to be very useful as they link directly into the graphics that I wish to portray in my poster. The style flat graphics is certainly one that I will use to create my donuts, it may be simple, but fits into my target younger target audience. I now have far more confidence going into next week when I will try to make these ideas come to life in Illustrator.

Flat images - Fast Food


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Development and Realisation – Research 2

Approaching week two of our poster it was time to start deciding on a solid data set and looking further into design possibilities. As I discussed last week, I was struggling to narrow down a data set. It was only until talking with our seminar leader that she brought up the idea of focusing my data set around the fattest and thinnest countries. The advantages of using this data set is the variety in the percentages, ranging from 70% to 1%. I also looked into using the American States as a data set, but this encounter two main problems. Similar to the EU, Americas percentages were very narrow, meaning no clear difference could be shown through the graphics. Secondly focusing on America would result in straying away from the brief, which pacifically stated to use countries.   2014-11-26 20.38.54From research and ideas made last week I knew I wanted to include fast food products within the statistics. From this I came up with a few ideas that would possibly work best, these being fries and donuts. Fries as a graphic can work really well within statistics, especially when displayed in graph format. I would also have the advantage of choosing different types of fries, from crinkle cut, skinny and curly. The biggest issue I found with fries is how to design the poster, in my mind I can’t seem to create a style, a problem I don’t seem to have when using a donut graphic. In my mind I already have a few design ideas that I will be able to move forward on, I will soon show these on upcoming posts. The aspects of donuts is one that I can take further, for example creating a theme similar to Dunkin Donuts.

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2014-11-26 20.39.30Our seminar leader also made me realise how our poster will have to target a certain audience and market. Through the theme of Dunkin Donuts it will be very easy to target a young American audience. The bright colours and bold letters all lend themselves to attracting a younger person. In terms of markets not matter what theme I end up choosing it will defiantly be fast food. When thinking about integrating it into the market I don’t just want it stuck up on a wall, it needs to be at the centre of attention. The best way I figured of doing this was to have the infographic within the packaging. Similar to the ‘Smoking Kills’ campaign on cigarette packs, it will be unmissable.

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Development and Realisation – Research 1

With my subject for the poster decided on, it is now time to start researching statistical data about obesity. To gather my statistics I used the website ‘The World Factbook’, which included the percentages of every country in the world. With over 190 countries I soon realised I had to narrow my field of view, otherwise I wouldn’t be able to include other aspects in my poster such as child obesity. I hereby decided to focus around obesity in the EU, meaning I would only have to include around thirty countries. As shown in the image below, when gathering all the percentages there is a lack of variety. Having the statistics of each country so similar means that whatever graphics I use they wont stand out. With all this in mind I need to go away and do more research in what countries I will include, preferably I will try to find a way to include America. One idea in mind is to use the individual American states or the English counties.

IMG_0421One of the big things I wish to do in my poster is to integrate the use of food with the statistics. As shown in the two images below I feel this is how it will be best done. By taking this approach there will be an easy to understand link between the images and the text. This is a good start into my image research but a lot more can be done such chocolate, sweets and the use of fat stick men.


obesity IG 2


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Introduction to Development and Realisation

With Concept and Ideation behind us it time to move onto our next unit, Development and Realisation. The unit as a whole consists of three aspects, an A2 poster, research on our blogs and lastly a class critique. The poster itself must communicate a set of ideas and data whilst focusing around a subject. With many interesting subjects to pick from, I finally decided to focus my poster around the subject “what is the fattest country”? From the very outset I feel there are many aspects that I can possibly cover, from the analytical and statistical side of things to the wide age range that this topic covers such as child obesity. As you can see in the image below I have already started to brain storm some of these ideas.

IMG_0418Within the first seminar of this unit we were looking for things that would give us inspiration towards our own poster. The website did exactly this. This website gave us great examples of award-winning infographics. For me personally its showed just how creative and informative you can be with such little text. The infographic below is possibly one of the best examples of this. It is also an example of a possible approach I may take to representing each country in my poster.

Corrupt IG 1I did some further research to find to some infographics that focused more around the subject of obesity. When first thinking about my design for the poster I had a real image in my head of the type of fonts and graphics that it would involve. I feel that the first image below best portrays this. The style of computer game graphics is one that I will defiantly to achieve. The style used in the final image is one that I also find interesting, the use of the map is something that I might try to integrate in my final design.
fast food IG 1

Obesity Infographic 1References

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