Design for Digital Media Environments – Web 2.0

When speaking to Rob he pointed out that I need to look further into the critical analysis of the broader issues related to user-generated content. He pointed me the direction of web 2.0 or to put in another way RW web (read-write) opposed to the older RO (read only) web. Web 2.0 is the next-gen of the world-wide web. Being a step up Web 2.0 is giving users the ability to collaborate and share information online.

web20The image above is good example of the difference between web 1.0 (read-only web) and web 2.0 (read- write web). In a way the two are what they say on tin. Read-only only enables user to read published content with only a very small amount of user-generated content. When it comes to read-write web there is far more of a connection between the producer of the website and the consumer. With sites like Facebook and Twitter being a great example, without the user the is simply no content on the website.

One of the well-known names in this field is Lawrence Lessig. Lessig is best known for being the founder of Creative Commons, something I have touched upon in earlier posts. In the YouTube video above Lessig talks about user-generated content. One of the points that stuck out to me was, “Culture where creativity was consumed but the consumer is not a creator”. This quote is a great way portraying the advances from web 1.0 to web 2.0. Its suggests how the older web 1.0 only enable users to only view the content but never be the creator of new content. 

Web 2.0 Pros and Cons


– Everyone has the chance to post opinions not matter who you are.

– You have the ability to connect to more people, make more friends and contacts.

– Advertisement can be taken to another medium. Businesses, products and services can be seen by more people all over the world.


– Increased number of frauds and hackers.

– Such a high level of information means the quality of content will possibly drop.

References:,. ‘Pw12010 – Wiki- Web 1.0 Vs Web 2.0’. Web. Accessed from: 9 Mar. 2015.

 YouTube,. ‘Larry Lessig: Laws That Choke Creativity’. N.p., 2007. Accessed from: Web. 9 Mar. 2015.


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