Month: December 2014

Development and Realisation – Edit

After finishing all my research and design plans I can now start to design and edit the poster within Illustrator. Even with all the compiled pre production work complete, I still found myself creating many designs as I couldn’t find an end result that I was pleased with. Screen Shot 2014-12-14 at 12.37.38One of the first designs I looked to create was a very simplistic style. The inspiration came from a previously posted infographic about ‘how corrupt is your country?’. The infographic involved simple circles and various colours to portray the statistic, a very easy and quick style to understand, an effect that I wish to convey in my infographic. The main problem found when creating my infographic is that it almost comes across as boring.

Screen Shot 2014-12-14 at 15.43.58

Screen Shot 2014-12-17 at 18.39.47Finally I decided to look back on an old idea of using a menu as the layout. Having a style such as this one has many advantages, from being organised, easy to read and very relatable to customers. This style also plays on the effect of size differential, the eye movement across the page from left to right creates a clear increase in size from the thinner to fatter countries. Overall I am pleased with this design and look to take it further, other aspects to add will be the sprinkles on the donuts and changing the individual donut percentages.

Screen Shot 2014-12-21 at 17.59.45

Dunkin Donuts Latest - Menu 2012



Image Sources :


Development and Realisation – Design Plans 3

Heading towards the Christmas break its time to start deciding of some solid designs that could be used in the final piece. From research and inspiration found I feel there’s a couple of designs that I can work on during the coming week.

One of the most effective inspiration was the image below. I feel the shelves within the viewing glass could be a great way of integrating the donuts onto the poster. This style is further useful in how audiences will immediately engage with the donut style. It can also be effective in how the shelves fill the whole page, leaving no empty white space and therefore giving more for the audience to look at.

Donut Glass shelves

2014-12-07 19.25.29My most favourite design can be seen in the sketch below. One of the more effective aspects to this piece is its simplicity. With the use of the flags and larger donuts, the poster topic can be understood quickly. There is also a progression from the left to right showing the increase in the donut size. This left to right increase has a simple effect of making the difference between the donuts even bigger. If an audience were to see this at quick glance, they would immediately think the USA is massively fatter than France.

2014-12-07 19.27.48

Food Infographic 16Another idea that has real potential is that of using a layout similar to a menu. One of the main advantages being that if I were to use to a layout such as the image below, then the poster itself will becoming instantly recognisable. Using the fast food of donuts and also their menu layout will create a very strong theme. This strong theme will therefore lend itself very well to my idea of having the poster inserted within packaging. The layout of menus further carry an advantage of having a clear structure. Through the use of the lines dividing up the page it creates a very easy to understand image.


Dunkin Donuts Latest - Menu 2012There are also a couple of other ideas that I haven’t looked fully into. The first involving the use of the Lard Lad donut man holding up the globe. From the globe you would then zoom into certain countries and see their percentage portrayed through a donut, similar to other designs. My second idea uses the classic donut boxes well-known from Dunkin Donuts. The most appropriate part of this idea being how it links directly into my theme of Dunkin Donuts.




Images Source:





Development and Realisation – Research 3 / Design 2

As discussed in recent post I have been looking at particular data sets, from Europe to the fattest and thinnest countries. In this weeks seminar though I was instructed that I don’t have to use a data set, but possibly pick my own countries. This approach may prove to be very useful as I keep finding issue with certain other data sets.

Just as with the European data set I have found an issue with the fattest and thinnest countries data set. As shown in the design below the concept works of having the size differential, but its the countries used that don’t link with the theme of donuts. Countries such Cook Islands and Palau have no correlation with donuts, which are known more within the western world. Furthermore these types of countries aren’t the most well-known, hereby finding it harder for any audience to connect to the statistic.
2014-12-07 14.01.46It was from this that I decided to pick my own countries. I’ve picked 15 countries for now but may narrow this down when it comes to the design stage. Using this approach achieves best of both worlds, a variety in percentages and well-known, relatable countries.

2014-12-07 14.01.09

Development and Realisation – Design Plans

With my poster topic decided on I can now start to really focus on some design plans. As discussed in my last few blogs I am focusing my graphics and style around donuts. Talking with my seminar leader, she seemed to think this was a strong idea with a lot of potential. As a result of this, I decided to look further into the idea and how it might look when made into a flat graphic.

As is displayed in the image below, I will be able to portray many types of donut through flat graphics, something that I will try as it adds more interest in the poster. Further more I will be able to play around with my colour plat through the use of the frosting on the donut.

Donut flat graphic types

IMG_0433My next step was to start designing my own donuts, the advantages of this being that I will be able to link them to the obesity topic. As you can see in the image above, it was a case of doing simple sketches that I might be able to take further. This was particularly useful as I found out what will work best.

Screen Shot 2014-12-02 at 10.33.20The natural progression within pre-production made me begin my donut design within Illustrator. The advantage of this is seeing my ideas and plans come to life. As an idea I wasn’t one hundred percent fixed on having the flag as the frosting, but now seeing it I realise it’s a really simple but effective way of portraying each country.

Screen Shot 2014-12-02 at 11.00.20I have also used this example to show my idea of the thinnest countries within the fattest countries. I feel this could possibly be a great way of displayed the huge difference in the percentages between the fattest and thinnest countries. As my seminar leader discussed, it adds the effect of making the fatter donut even larger and thinner donut even smaller. It is also worth adding that these first drafts will be more defined in the future, being new to Illustrator and vectors I’m still find it hard to produce professional looking objects. Other aspects may be added to my flat graphics to make it look more realistic, such as sugar or a glaze.

I also started doing an early draft of the overall design of the poster. When sitting down with my seminar leader this proved to be useful as we could rule out aspects that wont work. Aspects such as the ‘stop obesity’ title come across as to literal, in replace could possibly be ‘don’t donut’.
IMG_0432Throughout this process I am always looking at examples that may give me inspirations towards my poster. In our seminar we looked at colour pallets, the infographic below being a great example of possible colours that I may use. The more appropriate aspects to these colours is how they link to colour scheme found in Dunkin Donuts. When people see these colours they will automatically be drawn to the poster as they recognise the colours.

Donut IG 1

dunkin donuts color palette



Image Source: